Make
UI designs
Businesses must evolve to thrive in today’s market. Landry & Arcari, a prominent rug store, was initially slow to adapt but eventually embraced transformation to retain existing customers and attract new ones, including designers. We created innovative, user-friendly tools to meet their needs. At Landry & Arcari, customer satisfaction is a top priority. As a UX designer, I was excited to help improve the experience for both customers and owners by addressing key pain points.
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Discovering Problems
Landry & Arcari offers a wide selection of rugs, but their previous website lacked effective tools for searching. The information architecture (IA) was poorly organized, the filtering options were limited and ineffective, and searching for rugs was a tedious process.
Customers, particularly interior designers, struggled to find the rugs they were looking for, and the store owners had difficulty attracting new clients.
They often had to invite customers to visit the store in person, but most were hesitant to come without first being assured that the store had the rugs they wanted.
Solutions
After conducting research and interviews, we identified their pain points and developed tools to address them. The tools included "Quick Shop by Attribute," "In-Home View," and "Color Search."
Quick Shop by Attribute: A simple and fast tool at the top of the homepage that helps and satisfies new customers by allowing them to filter rugs based on key attributes like price, size, color, etc. With this tool, they could easily narrow down a large selection of rugs.
In-Home View: A graphical tool that allows customers to view rugs in a virtual room, helping them make better decisions.
Color Search: This tool enables customers to find rugs by their colors, not just one color but a combination of colors, including their specific proportions.
Through interviews with some users and stakeholders, we discovered their pain points. However, they had proposed some solutions and ideas that were not effective, which is precisely why they were unable to resolve the issues and attract more customers.
After conducting interviews, user behavior testing, and website analysis, we identified their challenges and provided them with some extraordinary solutions.
I revised the information architecture (IA), which led to changes in the registration and add-to-cart flow. This made it easier for users to navigate, find products, and complete tasks more quickly, allowing them to spend more time enjoying their experience.
It's time to design wireframes based on all the research and information we've gathered. Here are some wireframes for both desktop and mobile. After creating the wireframes, we presented them to our colleagues and stakeholders, and fortunately, they had a positive opinion of them.
DESIGN SKILLS
Wireframing, Prototyping, Design Thinking, Interaction Design, UI Design, AI-Driven Design, Data-Driven Design, Usability Testing, CJM
TOOLS
Figma, FigJam, Adobe XD, Photoshop, Illustrator, Webflow, Wix, Framer, Spline, Miro, Jira, Slack, Hotjar, Maze, GA4, Clarity, HTML/CSS
SOFT SKILLS
Leadership, Collaboration, Agile & Scrum, Problem Solving, Communication