RM Innovation

RM Innovation

RM Innovation

A Product Information Management (PIM) app for B2B businesses

A Product Information Management (PIM) app for B2B businesses

Designed in 2019

Designed in 2019

Make

UI designs

* Yeah you should see the data first before designing, but you might not have scrolled all the way through!

* Yeah you should see the data first before designing, but you might not have scrolled all the way through!

* Yeah you should see the data first before designing, but you might not have scrolled all the way through!

Overview

Overview

Overview

RMData started with a focus on rugs and furniture but lacked a user-friendly interface, limiting its potential. The dashboard had issues with UI, information architecture, and user-centered design.
Next, I'll walk you through the improvements and new features we added.

1/3

Discover

Discover

Discover

Problems & Solutions

The product had issues with its UX but OK in functionality. A PIM app must efficiently manage products. For instance, adding products should be fast, easy, and comprehensive. Key aspects include the organization of attributes, menus, products, and information architecture (IA), as well as managing roles and their access levels.

Now, I will highlight some of these problems:

Vendor Problems

The product import wizard was lengthy and cumbersome, requiring users to complete all steps in one session.

The information architecture (IA) was poorly designed, making it difficult to locate items within categories.

Admins struggled to manage roles effectively because the system lacked support for various access levels and made log management challenging.

Retailer Problems

Users couldn't view products categorized as new arrivals, best sellers, discounts, etc.

They were unable to manage their subscription payments based on the number of vendors they wanted to connect with.

This issue was similar to problems faced by many vendors.

Vendor Solutions

We streamlined product addition by reducing steps and improving information architecture (IA), and added an auto-save feature for easy pausing and resumption.

After interviews and tests, we revamped the information architecture for all sections—product categories, navigation, subscriptions, and attributes—making the product more enjoyable to use.

We also improved the IA for user management and ACLs, allowing admins to quickly add users, assign roles flexibly (immediate or scheduled), and track user activities more effectively.

Retailer Solutions

Retailers interact with both vendors and end-users. We incorporated eCommerce design patterns and added features like new arrivals and discounts to the product list pages on their dashboard.

We redesigned the subscription flow to enable vendor comparison, payment management, and an overview of products and vendors.

2/3

Make

Make

Make

At this point, we had plenty of grate information. I was brought in to create one. I outlined the project, prioritized features using a Feature-Matrix, and developed plans with IA and user flows for each component.

FAQ

FAQ

FAQ

What types of projects do you specialize in?

I specialize in designing intuitive, user-centered experiences for DeFi, DApps, Web3, and B2B service platforms. My focus is on creating seamless interfaces that simplify complex systems and enhance user experience, particularly in the tech and crypto space.

Can you walk me through your design process?

My design process starts with understanding user needs and business goals. I conduct research, create wireframes and prototypes, and iterate based on user feedback. I collaborate closely with developers to ensure the design is functional and scalable.

How do you ensure your designs are user-friendly?

I prioritize usability by focusing on simplicity, consistency, and accessibility. I conduct user testing to gather feedback, use data to inform decisions, and follow best practices in interaction design to ensure the product is intuitive and easy to navigate.

Do you work with teams or handle projects independently?

I’m comfortable working both as part of a team and independently. I’ve collaborated with cross-functional teams in agile environments, ensuring alignment between design, development, and product management. Whether solo or in a team, I always maintain clear communication and collaboration to deliver optimal results.

What types of projects do you specialize in?

I specialize in designing intuitive, user-centered experiences for DeFi, DApps, Web3, and B2B service platforms. My focus is on creating seamless interfaces that simplify complex systems and enhance user experience, particularly in the tech and crypto space.

What types of projects do you specialize in?

I specialize in designing intuitive, user-centered experiences for DeFi, DApps, Web3, and B2B service platforms. My focus is on creating seamless interfaces that simplify complex systems and enhance user experience, particularly in the tech and crypto space.

Can you walk me through your design process?

My design process starts with understanding user needs and business goals. I conduct research, create wireframes and prototypes, and iterate based on user feedback. I collaborate closely with developers to ensure the design is functional and scalable.

Can you walk me through your design process?

My design process starts with understanding user needs and business goals. I conduct research, create wireframes and prototypes, and iterate based on user feedback. I collaborate closely with developers to ensure the design is functional and scalable.

How do you ensure your designs are user-friendly?

I prioritize usability by focusing on simplicity, consistency, and accessibility. I conduct user testing to gather feedback, use data to inform decisions, and follow best practices in interaction design to ensure the product is intuitive and easy to navigate.

How do you ensure your designs are user-friendly?

I prioritize usability by focusing on simplicity, consistency, and accessibility. I conduct user testing to gather feedback, use data to inform decisions, and follow best practices in interaction design to ensure the product is intuitive and easy to navigate.

Do you work with teams or handle projects independently?

I’m comfortable working both as part of a team and independently. I’ve collaborated with cross-functional teams in agile environments, ensuring alignment between design, development, and product management. Whether solo or in a team, I always maintain clear communication and collaboration to deliver optimal results.

Do you work with teams or handle projects independently?

I’m comfortable working both as part of a team and independently. I’ve collaborated with cross-functional teams in agile environments, ensuring alignment between design, development, and product management. Whether solo or in a team, I always maintain clear communication and collaboration to deliver optimal results.

I’d love to explore how I can help you in achieving your goals.

I’d love to explore how I can help you in achieving your goals.

So let's Build something excellent together

So let's Build something excellent together

Email Me

Email Me

DESIGN SKILLS

Wireframing, Prototyping, Design Thinking, Interaction Design, UI Design, AI-Driven Design, Data-Driven Design, Usability Testing, CJM

TOOLS

Figma, FigJam, Adobe XD, Photoshop, Illustrator, Webflow, Wix, Framer, Spline, Miro, Jira, Slack, Hotjar, Maze, GA4, Clarity, HTML/CSS

SOFT SKILLS

Leadership, Collaboration, Agile & Scrum, Problem Solving, Communication

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